Campaign: Heat Stress Study Results
Campaign Strategy, Campaign Messaging Framework, PR Strategy, Creative Direction, Copy and Content Writing
In 2023, KOROYD’s engineering department conducting a test protocol that produced exciting data, allowing the company to make compelling new claims about their products’ unique selling points. These test results positioned KOROYD to be the best in the industrial safety helmet sector on the heat stress topic, a key selling point in industrial safety.
I managed this campaign from ideation and messaging framework creation, to internal stakeholder buy-in building, all the way through to implementation. The elements of this campaign had some significant complexity to them as the results of the study were highly scientific, and the engineers and stakeholders involved were deeply committed to representing the results in an accurate way. Translating these technical details into a campaign that would resonate with decision-makers in a B2B environment, specifically targeting heads of engineering, heads of product, and other key decision makers, presented a challenge that resulted in a careful and thoughtful campaign strategy and messaging framework.
This campaign nurtured key accounts and had significant ROI, as well as represented a crucial positioning opportunity for the company.
Campaign elements I handled included:
Landing page design and copywriting in partnership with web team
Blog post
Press release and PR campaign in partnership with PR partners
Creative direction for a new animation in partnership with animator
SEO strategy, which garnered a #1 SERP result and Google snippet
Copy and content writing, including of the below landing page and blog post
Social media content
