Campaign: Tour de France Product Launch

Campaign Strategy, product launch strategy, copywriting, content writing, pr strategy, Product Messaging Framework

In 2023, KOROYD and French premium cycling brand Ekoi launched two new cycling helmets on the world stage during the Tour de France. I was tasked with crafting a campaign including owned, paid, and earned channel strategy as well as implementation.

Campaign elements:

  • Campaign strategy and timeline

  • Creative direction for graphic designers

  • PR strategy direction for PR partners

  • Copy and content writing, including the below blog post, web landing pages, PDPs, and social copy

  • Media buy and ad placement

Blog post
Bike Rumor article
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