I’ve facilitated a lot of marketing strategy sessions over the years. They’re one of my favorite types of meetings to facilitate, because as a strategist, they’re how I gain some of the most valuable insight, especially early on in an engagement with a client. In fact, I generally call these “listening sessions.” You know the social media trend? It’s very we listen and we don’t judge. 

Even with loading messaging frameworks, voice and tone guardrails, and brand strategy into these LLMs, they're still producing overly-long slop in most cases, and need a very heavy editor's hand (so one might as well type with one's own fingers, in my opinion). What I'm using AI for is analysis and strategic thinking.