Treasure Valley Community College: Ready to Fly

Throughout TVCC’s six plus decades, its brand identity had shifted and changed, often centered around a beloved athletic mascot, the Chukar. But in 2025, it was clear the college’s brand was no longer reflective of the future-oriented school TVCC had become. With branding that had been inconsistently applied throughout the years, and a mascot illustrated in the 90s, TVCC was ready for a bold brand identity that better represented its growth and investment in the community.